VITA-SOL

SERENITY HOT CHOCOLATE

THE BRIEF

To support the launch of Serenity Hot Chocolate, TMC executed a targeted influencer and practitioner mailer campaign designed to drive awareness, product trial and organic social conversation.

THE SOLUTION

Timed to align with the autumn/winter season, TMC developed an elevated nighttime-themed mailer featuring keepsakes including a straw basket, sleep mask and mug to enhance storytelling opportunities across social. Alongside the rollout, TMC conducted proactive pitching and tailored follow-ups with media, talent and wellness contacts to build momentum around the launch and encourage authentic product integration.

THE SOLUTION

Timed to align with the autumn/winter season, TMC developed an elevated nighttime-themed mailer featuring keepsakes including a straw basket, sleep mask and mug to enhance storytelling opportunities across social. Alongside the rollout, TMC conducted proactive pitching and tailored follow-ups with media, talent and wellness contacts to build momentum around the launch and encourage authentic product integration.

THE RESULTS

The Serenity Hot Chocolate campaign generated strong traction across both media and creator channels, resulting in 27 pieces of social coverage and over 2 million in social circulation to date. A dedicated press release and media kit secured two online media placements, contributing to a total campaign circulation of 6.2 million. Strategic gifting to creators, doctors and nutritionists, alongside tailored follow-ups, successfully positioned Serenity Hot Chocolate within conversations around sleep, wellness rituals and evening self-care.

 

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