JAG
JAG-CATION AW26
THE BRIEF
TMC was tasked with bringing JAG’s AW26 collection and “Made for the Weekend” brand ethos to life through an intimate overnight influencer staycation at Ardour Estate in Bowral. Designed as a premium, content-led experience, the event immersed guests in curated moments including wine tastings, long-table dinners and relaxed social gatherings, driving authentic content creation and positioning JAG as the go-to brand for effortless weekend dressing.
THE SOLUTION
TMC curated a premium, socially led experience designed to seamlessly integrate JAG’s AW26 collection into aspirational weekend moments. By engaging a carefully selected group of influencers and content creators, the event prioritised authentic storytelling and social-first content capture, resulting in elevated yet relatable brand advocacy across key digital platforms.
THE SOLUTION
TMC curated a premium, socially led experience designed to seamlessly integrate JAG’s AW26 collection into aspirational weekend moments. By engaging a carefully selected group of influencers and content creators, the event prioritised authentic storytelling and social-first content capture, resulting in elevated yet relatable brand advocacy across key digital platforms.
THE RESULTS
The staycation delivered strong social impact, with 10 curated attendees generating 147 pieces of social coverage across Instagram and TikTok. The campaign achieved a total social reach of 5.5 million+, successfully driving awareness of JAG’s AW26 collection through authentic, premium and highly engaging content.
