FLOWERS FOR EVERYONE

MELBOURNE LAUNCH

THE BRIEF

To officially introduce Flowers For Everyone to the Melbourne market, expanding brand awareness and establishing a strong brand presence.

THE SOLUTION

TMC executed a multi-pronged PR campaign to support Flowers for Everyone’s launch in Melbourne, combining both traditional media tactics with content amplification partnerships to generate buzz and cement FFE as a go-to florist in Melbourne.

THE RESULTS

The Melbourne launch of Flowers for Everyone generated strong awareness through press coverage, a café activation across three Rustica locations featuring branded signage and content capture, and co-branded social posts, while fifty premium bouquets were delivered to VIP media and influencers to amplify engagement.
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