SUMMI SUMMI

LA VIE EVENT

THE BRIEF

TMC was tasked with concepting and delivering an intimate influencer event to celebrate Summi Summi’s La Vie collection. This included end-to-end event execution, from creative direction and guest curation to styling and on-ground management.

TMC developed a Parisian-inspired rooftop dining experience, ensuring all elements, from the guest journey to branded touchpoint, reflected the essence of the collection. The team also facilitated meaningful engagement between attendees and founder Ash, driving authentic connection and storytelling.

The outcome was a cohesive, elevated event that brought the La Vie collection to life and strengthened brand affinity among key influencers.

THE SOLUTION

TMC delivered a refined, Parisian-inspired rooftop dining experience that brought the essence of La Vie to life through thoughtful creative direction and seamless execution. From curated guest styling to elevated branded details and founder-led storytelling, every element was designed to foster authentic connection and immersive brand engagement, resulting in a cohesive and memorable launch moment.

THE SOLUTION

TMC delivered a refined, Parisian-inspired rooftop dining experience that brought the essence of La Vie to life through thoughtful creative direction and seamless execution. From curated guest styling to elevated branded details and founder-led storytelling, every element was designed to foster authentic connection and immersive brand engagement, resulting in a cohesive and memorable launch moment.

THE RESULTS

The event successfully brought together 15 attendees for an intimate brand experience, resulting in strong organic amplification across social channels. In total, 85 pieces of coverage were achieved, delivering significant visibility for the La Vie collection. The campaign generated a total reach of 3,979,570, reinforcing strong audience engagement and impactful brand exposure.

 

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