ASICS SPORTSTYLE X EARLS

HOME Collaboration

THE BRIEF

To amplify the ASICS SportStyle x Earls Home collaboration, TMC was engaged to drive awareness and cultural relevance across fashion, lifestyle and sneaker audiences. The objective was to position the partnership at the intersection of sport, style and contemporary culture, while generating visibility across earned media and social channels.

THE SOLUTION

TMC delivered a targeted influencer seeding and media relations strategy to support the launch of the ASICS SportStyle x Earls Home collaboration. Our team identified and engaged key fashion, lifestyle and streetwear creators whose audiences aligned with both brands, driving authentic social content and organic conversation through strategic product gifting. Alongside influencer engagement, we secured editorial consideration across leading fashion, lifestyle and sneaker media, leveraging our network and tailored outreach approach to maximise visibility for the partnership across earned and social channels.

 

THE SOLUTION

TMC delivered a targeted influencer seeding and media relations strategy to support the launch of the ASICS SportStyle x Earls Home collaboration. Our team identified and engaged key fashion, lifestyle and streetwear creators whose audiences aligned with both brands, driving authentic social content and organic conversation through strategic product gifting. Alongside influencer engagement, we secured editorial consideration across leading fashion, lifestyle and sneaker media, leveraging our network and tailored outreach approach to maximise visibility for the partnership across earned and social channels.

 

THE RESULTS

The ASICS SportStyle x Earls Home collaboration achieved significant visibility across earned and social channels, securing 26 pieces of coverage with a total reach of 31.7 million. The quality of coverage was equally strong, with 65.4% of placements appearing in Tier 1 media and 69.2% delivered as dedicated features. Complementing media results, influencer seeding generated a further 521,100 in reach, helping drive authentic engagement and cultural conversation around the launch.

 

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