STAN
TURNED ON: DIRTY SEXY MONEY LAUNCH EVENT
THE BRIEF
For the launch of STAN’s new series Turned On: Dirty Sexy Money, TMC was engaged to lead guest curation and KPI management for the Gold Coast premiere event. Tasked with achieving a target attendance of 70 guests. The approach focused on securing a strong mix of relevant talent, industry figures and tastemakers to ensure the event authentically reflected the series audience, tone and positioning, while driving impactful attendance outcomes and social visibility.
THE SOLUTION
With a target of 70 guests, TMC developed and executed a highly targeted guest engagement strategy designed to align with STAN’s key media, creator and audience objectives. The team curated a tailored invite list across entertainment, lifestyle and talent, ensuring attendees reflected the tone and positioning of Turned On: Dirty Sexy Money. Alongside invitation management and RSVP tracking, TMC closely monitored attendance KPIs throughout the campaign period to optimise turnout and maintain a strong calibre of guests, resulting in a well-attended event with impactful social and media presence.
THE SOLUTION
With a target of 70 guests, TMC developed and executed a highly targeted guest engagement strategy designed to align with STAN’s key media, creator and audience objectives. The team curated a tailored invite list across entertainment, lifestyle and talent, ensuring attendees reflected the tone and positioning of Turned On: Dirty Sexy Money. Alongside invitation management and RSVP tracking, TMC closely monitored attendance KPIs throughout the campaign period to optimise turnout and maintain a strong calibre of guests, resulting in a well-attended event with impactful social and media presence.
THE RESULTS
The event delivered strong earned visibility across creator, media and channels, driving meaningful awareness and conversation around the launch of Turned On: Dirty Sexy Money. Through a strategically curated guest mix and high-quality attendee engagement, the premiere generated impactful social amplification.
