ASICS SPORTSTYLE X FOOT LOCKER
HER SOLE, HER STORY
THE BRIEF
TMC was engaged to partner with ASICS SportStyle and Foot Locker to deliver a thoughtfully curated morning in Sydney, bringing together media and influencers for Her Sole, Her Story, an experience designed to celebrate the foundations that support and empower women through movement, community, and storytelling.
THE SOLUTION
TMC developed and executed an intimate event experience designed to authentically connect ASICS SportStyle and Foot Locker with key media and influencer audiences. Through a curated breakfast, hands-on insole workshop, and a meaningful panel discussion hosted by Ebony Boadu featuring Kennedy Cherrington, PJ Murata, and Rachel McBurney, the experience brought Her Sole, Her Story to life by fostering authentic conversation, community connection, and storytelling centered around movement, identity, and personal foundations.
THE SOLUTION
TMC developed and executed an intimate event experience designed to authentically connect ASICS SportStyle and Foot Locker with key media and influencer audiences. Through a curated breakfast, hands-on insole workshop, and a meaningful panel discussion hosted by Ebony Boadu featuring Kennedy Cherrington, PJ Murata, and Rachel McBurney, the experience brought Her Sole, Her Story to life by fostering authentic conversation, community connection, and storytelling centered around movement, identity, and personal foundations.
The Results
The event delivered strong engagement across both media and influencer channels, with 17 influencers and 3 media attending on the day. In total, the activation generated 37 pieces of social coverage, achieving a combined reach of over 18.5 million across Instagram significantly amplifying brand visibility and driving strong awareness for the launch styles.
