PAULA’S CHOICE
The House of Pep
THE BRIEF
Successfully launch the Pro-Collagen Peptide Plumping Moisturiser and Pro-Collagen Peptide Gloss Balm to media, influencers and consumers.
THE SOLUTION
TMC hosted an immersive VIP experience – ‘The House of Pep’ at Urban Oasis by One Playground for media, influencers and consumers.
The event was created for guests to tailor their own journey with different elements including the Paula’s Choice Cheer leading Pep Squad, Pep-lates Class and Paula’s Choice Skin Bar. As part of the consumer session, guests enjoyed a 30-minute Pep Talk with podcast duo from Two Broke Chicks.
THE SOLUTION
TMC hosted an immersive VIP experience – ‘The House of Pep’ at Urban Oasis by One Playground for media, influencers and consumers.
The event was created for guests to tailor their own journey with different elements including the Paula’s Choice Cheer leading Pep Squad, Pep-lates Class and Paula’s Choice Skin Bar. As part of the consumer session, guests enjoyed a 30-minute Pep Talk with podcast duo from Two Broke Chicks.
The Results
- A total of 200 guests attended the event
- The event resulted in a total reach of over 16 million
- Key attendees included Dominic Poras, Peyton Smith, Mitch Greer, Danh Doan, Eitan Broude, Lucy Neville, and Sara Messer
- Media attendees included BODY+soul, marie claire, Harper’s Bazaar and Mamamia
