STYLERUNNER x STANLEY
AM RADIO | HYDRATION CLUB
THE BRIEF
Position Stylerunner as the #1 destination for Stanley by heroing their Stanley Pro Tour Quencher via a viral activation. Blend hydration and style to optimise Stylerunner and Stanley’s core messaging and drive brand relevance for Stanley. Whilst ensuring consistent and impactful social coverage with influencers and consumers alike.
THE SOLUTION
To energise Bondi’s early risers, TMC brought the Hydration Club to life with AM RADIO—a vibrant two-day morning activation hosted at Glory Days. In collaboration with Stylerunner and Stanley, the activation was designed to connect with the local active and café community through dynamic DJ sets and a focus on movement, music, and hydration.
Running from 6:00–7:00AM on both Friday and Saturday, AM RADIO showcased the Stanley leakproof bottle as the ultimate companion for active lifestyles, whether running, dancing, or heading to the beach.
THE SOLUTION
To energise Bondi’s early risers, TMC brought the Hydration Club to life with AM RADIO—a vibrant two-day morning activation hosted at Glory Days. In collaboration with Stylerunner and Stanley, the activation was designed to connect with the local active and café community through dynamic DJ sets and a focus on movement, music, and hydration.
Running from 6:00–7:00AM on both Friday and Saturday, AM RADIO showcased the Stanley leakproof bottle as the ultimate companion for active lifestyles, whether running, dancing, or heading to the beach.
THE RESULTS
- 300 Stanley’s given away across Friday and Saturday
- 450+ attendees across both days
- 100 coffees sold in the first 32 minutes on each day
