OLE HENRIKSEN x DUA LIPA
THE BRIEF
To celebrate the Pout Preserve Range and to continue fostering authentic connections with top Melbourne-based creators, TMC, in collaboration with OLE HENRIKSEN, hosted a brand experience at the Dua Lipa concert.
THE SOLUTION
To kick off the evening, guests gathered at Mid Air, offering a picturesque cityscape backdrop ideal for capturing content. Bespoke cocktails, inspired by the flavors of OLE HENRIKSEN’s Pout Preserve added a creative and personalised touch. A branded touch-up station, complete with personalised mirrors for each guest and bespoke drink stirrers, further encouraged engaging and shareable content creation.
Guests were then transported in two luxury Mercedes Sprinters to Rod Laver Arena, where guests were welcomed to a private VIP box. The space featured branded glassware, thoughtfully curated gift bags for all attendees, and OLE HENRIKSEN products on display, reinforcing brand presence in an authentic manner.
THE SOLUTION
To kick off the evening, guests gathered at Mid Air, offering a picturesque cityscape backdrop ideal for capturing content. Bespoke cocktails, inspired by the flavors of OLE HENRIKSEN’s Pout Preserve added a creative and personalised touch. A branded touch-up station, complete with personalised mirrors for each guest and bespoke drink stirrers, further encouraged engaging and shareable content creation.
Guests were then transported in two luxury Mercedes Sprinters to Rod Laver Arena, where guests were welcomed to a private VIP box. The space featured branded glassware, thoughtfully curated gift bags for all attendees, and OLE HENRIKSEN products on display, reinforcing brand presence in an authentic manner.
THE RESULTS
- 13 key Influencers
- 93 pieces of coverage
- 9,873,616 total reach across socials
- $120,446 total EMV
- 100% posting rate
