ODE SUPPER CLUB
CARLTON WINE ROOM, MELBOURNE
THE BRIEF
TMC was tasked with hosting and managing an influencer event to celebrate the launch of ODE’s latest arrivals for the season. The goal was to generate buzz around the brand’s new collection while leveraging influencer partnerships to increase brand visibility and drive engagement.
THE SOLUTION
To celebrate the launch of ODE’S newest drop, TMC, alongside the ODE team hosted an intimate influencer dinner beneath the city at Carlton Wine Rooms Cellar. The location provided a premium backdrop for content creation and brand storytelling.
THE SOLUTION
To celebrate the launch of ODE’S newest drop, TMC, alongside the ODE team hosted an intimate influencer dinner beneath the city at Carlton Wine Rooms Cellar. The location provided a premium backdrop for content creation and brand storytelling.
THE RESULTS
- The event generated $70K+ in EMV and reached over 2.39M across social platforms.
- Influencer Impact: Top-tier creators like Hannah Dal Sasso and Michelle Banares boosted visibility with strong Instagram and TikTok presence.
- Engaging Experience: Thoughtful styling and interactive touches—like the giant tiramisu and guest cards—drove organic content creation and high social engagement.
