JAG SYDNEY EVENT
Pocket, Bondi
THE BRIEF
TMC was tasked with hosting and managing an influencer event to celebrate the launch of JAG’s latest arrivals for the summer season. The goal was to generate buzz around the brand’s new collection while leveraging influencer partnerships to increase brand visibility and drive engagement.
THE SOLUTION
TMC organised an exclusive influencer event at the popular local hotspot, Pocket Bondi, providing the perfect atmosphere to showcase JAG’s summer collection. Influencers were treated to an afternoon filled with margaritas, music, and mingling, ensuring an engaging experience that aligned with the brand’s image. The venue was carefully selected to attract a trendy, fashion-forward crowd, and the event was designed to encourage social media sharing.
THE SOLUTION
TMC organised an exclusive influencer event at the popular local hotspot, Pocket Bondi, providing the perfect atmosphere to showcase JAG’s summer collection. Influencers were treated to an afternoon filled with margaritas, music, and mingling, ensuring an engaging experience that aligned with the brand’s image. The venue was carefully selected to attract a trendy, fashion-forward crowd, and the event was designed to encourage social media sharing.
The Results
- Influencers shared vibrant content across their social media platforms, generating significant buzz and increasing visibility for JAG’s summer collection.
- The event successfully fostered authentic connections with key influencers, driving both engagement and brand awareness among the target demographic.
