JAG CLUB DENIM
STUDIO AMARO, MELBOURNE
THE BRIEF
TMC was tasked with hosting and managing an influencer event to celebrate the re launch of JAG’s denim collection. The objective was to generate social buzz and build brand awareness around the new denim collection by engaging key Melbourne-based influencers. The campaign aims to foster both new and existing relationships to encourage organic content creation and sustained brand affinity throughout 2025. A key focus is to secure unpaid social coverage while strategically tapping into high-engagement.
THE SOLUTION
TMC partnered with the JAG team to host an intimate influencer evening of cocktails and share-style bites at Studio Amaro. The underground venue offered a premium setting for content capture and brought the brand story to life in a stylish, city-centric space.
THE SOLUTION
TMC partnered with the JAG team to host an intimate influencer evening of cocktails and share-style bites at Studio Amaro. The underground venue offered a premium setting for content capture and brought the brand story to life in a stylish, city-centric space.
THE RESULTS
The event drove strong social impact, generating over $1M in earned media value and reaching more than 15 million users across platforms. With a high-profile influencer turnout including Ella Christo and Shannen Jai, and multi-platform coverage (Instagram + TikTok), the campaign achieved significant brand visibility. Despite some absences, the event’s visual identity inspired non-attending guests to share content, showcasing its wide resonance. Styling, interactive elements, and a striking neon media wall sparked organic engagement and content creation, exceeding guest KPIs and solidifying the brand’s relevance within the fashion and influencer community.
