TONIMAY
WRITTEN IN THE STARS
THE BRIEF
TMC was tasked with supporting TONIMAY in launching its AURORA and Stacking Rings Part II collections through an intimate, high-impact experience that would drive social buzz, amplify brand storytelling, and authentically connect influencers with the new pieces. Our remit was to conceptualise and execute a cosmic-inspired dinner that brought the collections’ celestial, bohemian aesthetic to life through refined styling, immersive activations, and content-rich moments. This included curating an experience that encouraged genuine connection, showcased the jewellery in a premium setting, and reinforced the brand’s distinctive creative world.
THE SOLUTION
TMC brought TONIMAY’s AURORA and Stacking Rings Part II collections to life through an intimate cosmic dinner at Ursula’s, Paddington. We transformed the venue with a celestial-inspired tablescape featuring Hermetica florals, crystals, and custom-branded details to reflect the collections’ bohemian aesthetic. Guests arrived wearing the new pieces and were welcomed with a signature Cosmic Bloom mocktail before enjoying a share-style feast designed to encourage connection and content creation.
THE SOLUTION
TMC brought TONIMAY’s AURORA and Stacking Rings Part II collections to life through an intimate cosmic dinner at Ursula’s, Paddington. We transformed the venue with a celestial-inspired tablescape featuring Hermetica florals, crystals, and custom-branded details to reflect the collections’ bohemian aesthetic. Guests arrived wearing the new pieces and were welcomed with a signature Cosmic Bloom mocktail before enjoying a share-style feast designed to encourage connection and content creation.
THE RESULTS
The launch of TONIMAY’s AURORA and Stacking Rings Part II collections delivered exceptional results across social and media channels. The intimate cosmic dinner welcomed 21 attendees and generated 114 pieces of coverage, supported by a remarkable 22,218,908 total social reach across Instagram and TikTok. This strong amplification translated into an impressive $666,567.20 in EMV, underscoring the impact of the curated experience and the effectiveness of the overall PR and influencer strategy.