TJ SWIM
DECADE PROJECT
THE BRIEF
To celebrate TJ SWIM’s 10-year anniversary and the launch of the DECADE collection, TMC delivered a comprehensive 360-degree PR campaign designed to amplify this significant brand milestone through immersive touch points, elevated storytelling, and high-impact media engagement.
THE SOLUTION
Across three months, TMC brought the DECADE narrative to life through a curated activation strategy that strengthened key talent and media relationships while reinforcing TJ SWIM’s premium positioning. The hero moment was an exclusive overnight influencer stay at Swell Byron Bay, where relaxed luxury, elevated styling, and a thoughtfully selected guest list embodied the collection’s essence. To drive editorial outcomes, TMC also coordinated intimate 1:1 media appointments with founder Tara Jane, supported by a wider birthday mailer and targeted product gifting to extend anniversary engagement across a broader influencer and media network.
THE SOLUTION
Across three months, TMC brought the DECADE narrative to life through a curated activation strategy that strengthened key talent and media relationships while reinforcing TJ SWIM’s premium positioning. The hero moment was an exclusive overnight influencer stay at Swell Byron Bay, where relaxed luxury, elevated styling, and a thoughtfully selected guest list embodied the collection’s essence. To drive editorial outcomes, TMC also coordinated intimate 1:1 media appointments with founder Tara Jane, supported by a wider birthday mailer and targeted product gifting to extend anniversary engagement across a broader influencer and media network.
THE RESULTS