HAVAIANAS
STEP INTO SUMMER QLD
THE BRIEF
TMC was tasked with supporting HAVAIANAS to Step Into Summer by creating an experience that would strengthen influencer relationships, and capture the carefree spirit of the season. Our remit included developing a summer-led event concept, managing influencer engagement, and producing a highly visual, content-rich moment.
THE SOLUTION
After a sun-soaked Sydney moment, Step Into Summer with HAVAIANAS officially landed in QLD, bringing an effortless celebration of summer vibes, connection, and the brand’s iconic, must-have footwear. From casual beach strolls to sunny city adventures, this season is all about embracing laid-back style, making memories, and slipping into the comfort and color of HAVAIANAS.
The Results
Through strategic planning, curated styling, and interactive brand touchpoints, TMC delivered an immersive “Step Into Summer” experience designed to maximise visibility, authentically connect guests, and take the HAVAIANAS summer world interstate.