SUMMI SUMMI
LA PALMA
THE BRIEF
To celebrate the launch of LA PALMA, TMC, in partnership with SUMMI SUMMI hosted a cocktail afternoon with influencers and friends of the brand at The Mondrian Beach House on the Gold Coast. Designed to drive social coverage and generate authentic engagement, the event brought the essence of the LA PALMA collection to life through thoughtfully curated styling and content.
THE SOLUTION
TMC delivered the brief by curating an intimate, content-led cocktail experience aligned with the LA PALMA aesthetic. Influencers and friends of the brand were invited to experience the collection in a relaxed coastal setting at The Mondrian Beach House, with thoughtfully styled product moments, branded touchpoints, and natural content opportunities woven throughout the afternoon. The format encouraged organic interaction, ensuring authentic social storytelling while maximising visual impact and shareability across platforms.
The Results
The event brought together 27 attendees, including key influencers and friends of the brand, generating significant buzz around the LA PALMA collection. Across Instagram, TikTok, and YouTube, the activation achieved 114 pieces of coverage, resulting in a total social reach of 2,750,955. These results highlight the effectiveness of the curated experience in driving authentic engagement and amplifying the brand’s presence across key platforms.