STRAND
RED HOT SUMMER
THE BRIEF
TMC was tasked with supporting STRAND in the launch of its RED HOT SUMMER campaign through a curated influencer and PR experience that would drive social amplification, spark authentic engagement, and visually embody the campaign’s bold summer aesthetic. This included developing and executing an intimate overnight stay at The Eve Hotel, Sydney, designed to immerse guests in the RED HOT SUMMER world through thoughtful styling, campaign-led activations, and content-rich moments. Our role encompassed end-to-end event creation, influencer management, and PR support to ensure the collection was showcased cohesively and compellingly across all touchpoints.
THE SOLUTION
To bring the RED HOT SUMMER campaign to life, TMC executed a fully immersive overnight experience designed to deepen influencer connection and maximise social impact. We transformed The Eve Hotel, Sydney into a vibrant RED HOT SUMMER destination through curated styling, bespoke product displays, and thoughtful brand touchpoints. Each guest was dressed with a hero bag from the collection and welcomed with an in-room product showcase, including personalised towels and robes to elevate the stay.
The Results
The RED HOT SUMMER launch generated outstanding results across media, influencer, and social channels. The intimate overnight experience welcomed 17 attendees, driving strong engagement and meaningful content creation. The campaign achieved 169 pieces of coverage, supported by a combined social reach of 7,003,956 across Instagram and TikTok. This momentum translated into a total EMV of $270,278, highlighting the strength of the creative execution and the impact of the integrated PR and influencer strategy.