SABA MELBOURNE EVENT

SS24 Collection

THE BRIEF

The brief of the event was to create a content-driven experience that showcased the SS24 collection through Suzy’s circle, effectively amplifying the brand’s reach within her engaged audience.

THE SOLUTION

To successfully promote the SS24 collection we tapped into an influential network of top-tier guests, all dressed in the latest designs. Aligning with Luxury BMW transport, martinis, and canapés set an exclusive tone, while a curated lunch by Cooks Catering added to the experience.

The Results

  • The event resulted in strong social content with a reach of over 4 million. Having a strong host such as Suzy Eskander allowed the brand to tap into top tier names such as Jane Scandizzo, Lauren Phillips and Lorinska Merrington who would usually require payment for attendance and social coverage.
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