ONE PLAYGROUND
HAYMARKET & MERRYLANDS LAUNCH
THE BRIEF
One Playground engaged TMC to deliver end-to-end support for the launch of its Haymarket and Merrylands locations, with a brief to drive engagement, amplify brand awareness, and position the brand as a leader in fitness and wellness through impactful, community-driven events, as well as specialised influencer and media events.
THE SOLUTION
TMC executed comprehensive launch strategies for both Haymarket and Merrylands, activating strategic brand partnerships, managing influencer and media events, and curating elevated guest experiences including premium gift bags and on-site consumer activations. By coordinating tailored brand moments, content capture, and community engagement touchpoints, TMC successfully amplified One Playground’s visibility and reinforced its lifestyle-led positioning within the fitness and wellness space.
THE SOLUTION
TMC executed comprehensive launch strategies for both Haymarket and Merrylands, activating strategic brand partnerships, managing influencer and media events, and curating elevated guest experiences including premium gift bags and on-site consumer activations. By coordinating tailored brand moments, content capture, and community engagement touchpoints, TMC successfully amplified One Playground’s visibility and reinforced its lifestyle-led positioning within the fitness and wellness space.
THE RESULTS
- 2 successful launch days, partnering with aligned brands to increase engagement in local communities
- 3 influencer/media events in Haymarket and Merrylands
- 91 attendees across all 3 influencer/media events
- 302 pieces of coverage achieved (and on-going)
