NUDE LUCY EVENT
Holiday Collection Launch
THE BRIEF
Nude Lucy partnered with TMC to drive social buzz and increase brand visibility surrounding the launch of their new Holiday Collection
THE SOLUTION
TMC hosted 10 influencers for an overnight stay at Hotel Marvell in Byron Bay. Selected influencers from Melbourne, Sydney and Queensland, were treated to sunset cocktails at Hotel Marvell, dinner at Rae’s and breakfast served the next morning.
As each guest checked in, their rooms were stocked with Nude Lucy pieces including their selected outfits from the new collection.
THE SOLUTION
TMC hosted 10 influencers for an overnight stay at Hotel Marvell in Byron Bay. Selected influencers from Melbourne, Sydney and Queensland, were treated to sunset cocktails at Hotel Marvell, dinner at Rae’s and breakfast served the next morning.
As each guest checked in, their rooms were stocked with Nude Lucy pieces including their selected outfits from the new collection.
The Results
- TMC secured 10 influencer attendees, from 3 different states (QLD, NSW, VIC).
- The event resulted in very strong social content (multiplatform) with a reach of over 6 million.
