JOSH AND MATT x MARIMEKKO

244 Paid Influencer

THE BRIEF

To create social buzz and hype around Marimekko’s 244 collection, we aligned with Josh & Matt to produce engaging content.

THE SOLUTION

Aligning with Josh & Matt allowed Marimekko to tap into a new audience – lovers of interior design and creativity.

The Results

The Instagram Reel generated impressive results, with a reach of 2.7 million followers and an engagement rate of 5.5%. The video garnered 1.1 million views and 457,267 impressions, with 1,200 saves and 50,632 total engagements. Likes totaled 50,465, while the reel received 167 comments. The estimated media value (EMV) of the content amounted to $55,024.61, reflecting its strong impact and reach.
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