JAG SHOWINGS

Poho Flowers

THE BRIEF

TMC hosted a showings for JAG’s Spring/Summer 2024 collection, INSIEME FUORI. Top tier media and influencers were invited to PoHo Flowers in Double Bay to view and shop the collection, as well as enjoy some coffee and granita.

THE SOLUTION

TMC created an engaging and memorable experience for top-tier media and influencers. By selecting an intimate and stylish venue, TMC provided the perfect setting for attendees to connect with the brand, fostering a deeper engagement with the collection while reinforcing JAG’s identity in an exclusive environment.

The Results

  • The intimate setting at PoHo Flowers facilitated meaningful interactions, with attendees sharing their experiences on social media, amplifying the brand’s visibility and reach.
  • The curated shopping experience gave media the opportunity to engage directly with the collection, offering firsthand insight into its design and craftsmanship, which they could later translate into coverage for the brand across fashion and lifestyle publications.
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