JAG BRISBANE EVENT

Spring Summer '24 Launch

THE BRIEF

To successfully launch JAG’s Spring Summer collection in Queensland tapping into a new market – to generate social coverage and sales across the board.

THE SOLUTION

TMC hosted an exclusive influencer lunch at Bianca, Brisbane. Fourteen key influencers attended – dressed in JAG – creating a strong visual presence for the

THE SOLUTION

TMC hosted an exclusive influencer lunch at Bianca, Brisbane. Fourteen key influencers attended – dressed in JAG – creating a strong visual presence for the

The Results

  • The JAG Brisbane event saw strong social engagement, with a total of 51 pieces of content shared across Instagram. This included 42 Stories, 7 static posts, and 3 Reels, resulting in a combined reach of 1,742,346. The coverage not only amplified the event’s presence online but also successfully connected the brand with a broad and engaged audience.
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