HAVAIANAS
STEP INTO SUMMER
THE BRIEF
TMC was tasked with supporting HAVAIANAS to STEP INTO SUMMER by creating an experience that would drive social buzz, strengthen influencer relationships, and embody the carefree spirit of the season. Our remit included developing a summer-led event concept, managing PR and influencer engagement, and producing a highly visual, content-rich moment that would anchor the campaign. Through strategic planning, curated styling, and interactive brand touchpoints, TMC delivered an immersive “Step into Summer” experience designed to maximise visibility and authentically connect guests with the HAVAIANAS summer world.
THE SOLUTION
TMC partnered with Havaianas to bring a HAVAIANAS summer to life through a vibrant STEP INTO SUMMER event at Rainbow Studios. Designed to drive social amplification and authentic brand engagement, the experience immersed guests in a summer-forward world through curated styling, interactive touchpoints, and dynamic content moments. Attendees arrived in HAVAIANAS and personalised an additional pair at the Poolside Customisation Bar, setting the tone for a playful, feel-good evening.
THE SOLUTION
TMC partnered with Havaianas to bring a HAVAIANAS summer to life through a vibrant STEP INTO SUMMER event at Rainbow Studios. Designed to drive social amplification and authentic brand engagement, the experience immersed guests in a summer-forward world through curated styling, interactive touchpoints, and dynamic content moments. Attendees arrived in HAVAIANAS and personalised an additional pair at the Poolside Customisation Bar, setting the tone for a playful, feel-good evening.
THE RESULTS
The STEP INTO SUMMER launch delivered strong impact across media and influencer channels. The event welcomed 71 attendees, including key media and influential creators, generating significant momentum for the campaign. In total, the activation secured 294 pieces of coverage, reflecting widespread interest and strong amplification across press and social platforms.