CALMERCEUTICALS

PERICALM LAUNCH

THE BRIEF

To launch the new PeriCalm: Perimenopause supplement to market, expanding brand awareness and establishing a strong brand presence.

THE SOLUTION

TMC executed a multi-pronged PR campaign to support the launch of PeriCalm through traditional media tactics and an intimate dinner hosted for media at Ursula’s Paddington. This dinner gave media the opportunity to hear from founder Rose Rayner and engage in conversations surrounding perimenopause.

THE RESULTS

The intimate dinner hosted for media generated online and print coverage. One week post event, the team saw 2  pieces of print coverage and 3 pieces of online coverage with a UMV of over 2,500,000 and EAV of $87,000.
Next Case Study