BY CHARLOTTE MOTHER’S DAY EVENT
Hosted by Montarna Mcdonald
THE BRIEF
To position by charlotte as the go-to gifting destination for Mother’s Day and generate content for use across the brand’s social platforms.
THE SOLUTION
Montarna Pitt and Charlotte hosted an intimate influencer brunch at Montarna’s Paddington home, welcoming close friends and her influencer network for a by charlotte experience.
Florals adorned the living room, where by charlotte popped up a locket printing and engraving station that allowed guests to personalise each piece they selected on the day for that special woman in their lives – ahead of Mother’s Day.
THE SOLUTION
Montarna Pitt and Charlotte hosted an intimate influencer brunch at Montarna’s Paddington home, welcoming close friends and her influencer network for a by charlotte experience.
Florals adorned the living room, where by charlotte popped up a locket printing and engraving station that allowed guests to personalise each piece they selected on the day for that special woman in their lives – ahead of Mother’s Day.
The Results
- TMC secured 14 influencer attendees
- Top tier guests included Lou Hay, Caroline Tran, Bernadette Fahey and Rey Vakili
- Print coverage was secured off the back of this event
- Social coverage reach of over 1.2 million
