BY CHARLOTTE GIFTING SUITE
Christmas Holiday Collection
THE BRIEF
By Charlotte sought to generate social buzz and increase brand awareness in the lead-up to their Christmas Holiday gifting campaign.
THE SOLUTION
TMC hosted an influencer gifting suite in the Chairman’s Suite at The Langham in the Gold Coast. This event allowed the brand to continue to build and nurture interstate relationships with key influencers. Guests brought a loved one, selected a personalised piece wrapped in by charlotte’s signature pink bow, with optional custom calligraphy and bespoke locket printing on-site.
THE SOLUTION
TMC hosted an influencer gifting suite in the Chairman’s Suite at The Langham in the Gold Coast. This event allowed the brand to continue to build and nurture interstate relationships with key influencers. Guests brought a loved one, selected a personalised piece wrapped in by charlotte’s signature pink bow, with optional custom calligraphy and bespoke locket printing on-site.
The Results
- TMC secured 26 attendees, resulting in a combined social reach of over 1.2 million. Top tier guests included Tomika Jenkins, Gabrielle Smith, Sienna Espie and Shayla Jay
- The event also drove a notable uplift in engagement across By Charlotte’s owned channels, contributing to a strong start to their holiday sales period
