BENEFIT
PLAY DAZE + JUICE STICKS BLUSH LAUNCH
THE BRIEF
To launch BENEFIT’s new Play Daze and Juice Sticks blushes, TMC hosted a playful, immersive event where guests could try the products at interactive stations and win prizes from a claw machine. Branded touches, from cocktails and custom calippos to a coconut photo wall, created fun, shareable moments, while guests left with branded bags. The event captured the energetic spirit of the new blushes and encouraged engagement in true BENEFIT style.
THE SOLUTION
TMC delivered an engaging solution to showcase BENEFIT’s new Play Daze and Juice Sticks blushes. Through hands-on product stations, a prize-filled claw machine, and shareable branded moments like cocktails with product accents and a coconut photo wall, guests were encouraged to explore, trial, and celebrate the launches. The event successfully combined education, entertainment, and brand storytelling, driving excitement, engagement, and memorable experiences aligned with BENEFIT’s whimsical identity.
THE SOLUTION
TMC delivered an engaging solution to showcase BENEFIT’s new Play Daze and Juice Sticks blushes. Through hands-on product stations, a prize-filled claw machine, and shareable branded moments like cocktails with product accents and a coconut photo wall, guests were encouraged to explore, trial, and celebrate the launches. The event successfully combined education, entertainment, and brand storytelling, driving excitement, engagement, and memorable experiences aligned with BENEFIT’s whimsical identity.
THE RESULTS
The event proved highly impactful, drawing 63 key attendees and generating 114 pieces of high-quality media coverage. Collectively, these efforts achieved an impressive total reach of 18,427,871, amplifying BENEFIT’s Play Daze and Juice Sticks while reinforcing the brand’s playful and immersive identity. The results represent the event’s success in driving both visibility and meaningful engagement with the target audience.